The telecommunication industry is widely perceived only in technological services and products. Meanwhile our client ALBtelecom covers all aspects of the daily life of their customers with their most extended variety of products in market. Daily rituals are made of precious moments and heartbeats. With an emotional positioning, we used the heartbeats to pace all the steps of life, asking at the end “What does your heart beat for?”

Agency: Gogel Publicis
Production: Clique
Creative Director: Vincenzo Giannattasio
Copywriter: Romina Ruda
Director: Marko Djilas 2020
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