This TV commercial, titled "Wings", shows elements typical of the Albanian culture, like the traditional dance and the iso-poliphonic choir, mixed with the beautiful landscapes, the mountains and the sea.
The objective of the campaign was to enforce the idea of Air Albania as the flag carrier of the small eastern european country, transmitting a sense of pride to the population.
The campaign had a huge success, with countless shares on Social Media, including a special one, by the Prime Minister Edi Rama, celebrating the success in transmitting the spirit of the country.
Agency: Gogel Publicis
Production: Clique
Creative Director: Vincenzo Giannattasio
Director: Besmir Limani
DOP: Shpetim Baca