Flooding Donation Campaign [Tirana Bank]

Tirana Bank asked Ogilvy & Mather Albania for a poster to promote donations to help people damaged by the floods this winter. We painted a child-style artwork with watercolors, then we immersed half of it in water and waited until the colors started to fade away. This is the final result, the headline says: "Water washed out their dreams. We can help them (getting their dreams back)".