At the Right Time represents a prime example of content advertising.
In the fall of 2018 we launched for ALBtelecom a communication platform that shot the brand at top levels of awareness in the Albanian audience: a web-series, with content developed across all channels.
The series was praised by the traditional media as a great innovation for the advertising industry in Albania, and by the new media with an incredible amount of user-generated content circulating on social media.
Agency: Gogel Publicis
Production: Animated Society, Clique.al
Creative Director: Vincenzo Giannattasio
Screenplay: Vincenzo Giannattasio, Romina Ruda, Alion Caci
Art Direction: Joreld Dhamo
Director: Igor Aleksov
DOP: Naum Doksevski
Case Study
Full Episodes playlist